Observatory on European Studies - A green rhetoric? The European energy transition faces greenwashing challenges
By Cristiane Derani and Arthur R. Dalmarco, Federal University of Santa Catarina
Despite the serious concerns surrounding climate change and international efforts to curb its nefarious effects, the instances in which greenwashing persists as an ongoing threat to such efforts remain mostly unchallenged. Greenwashing may be understood as an attempt to divert the attention of stakeholders in various relevant decision-making environments (e.g. public policy-making forums, Board of Directors meetings across industries, etc.) from a sincere engagement with concrete actions to the mere adoption of a climate-friendly rhetoric. This rhetoric may even materialize itself with an appearance of serious commitment to reach certain measurable targets, while such metrics are opaque and convey very little information as to the real impacts of the actions undertaken by a government, company, or any other stakeholder. [...]
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